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8 Months Running an Apparel Company

Tonight marks the last day of our Kickstarter campaign. We’ve only got a few hours to go, so we thought we’d take the chance to reflect on the last 8 months since we launched. We’ve loved including you, our customers and supporters, in our design process. Your feedback directly influences the clothing we design and make. We really do think of you as being a part of our team. So, let’s take a moment to look back on what we (including you) have accomplished over the last 8 months. September / October 2014 We prepped and promoted Brass for about 6 months prior to launch. We did a lot of Instagramming and a lot of blogging. We wrote a post on brand licensing in the apparel industry (bit.ly/mythofthemaxxinista) and it went viral. This post now has almost 1 million views and really helped us to grow our email list. When we launched on September 23, 2014 we had approximately 700 people on our email list and we sold 34 dresses in the first week. We were super excited by this, but you can also see how much time and effort went into our launch and what the return was. Take our word for it, ecommerce isn’t easy. But we know that we are up for the challenge. Here’s a photo from our first photo shoot in Boston with Irene Tuluca and Mary Doyle, photographed by the one and only Rachel King.