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The All-Day Fabric

3 Colors. 6 Styles. Thousands of Fans.

Get to know our most-beloved fabric, owned by over 4,000 women!

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Available in Black, Navy & Fig

Sold out

Available in Black, Navy & Fig

Sold out

Available in Black, Navy & Fig

Sold out

Available in Black & Navy

Sold out

Available in Black & Navy

Sold out

Available in Black & Navy

Sold out

The fabric that doesn't quit - just like you.

LAUNCHED


4.17.18

PAIRS SOLD


4500+

REVIEWS


148

WOMEN WITH 2+ PIECES


1000+


See It On Real Women

01 — Sizing

What size is right for me?

The All-Day Pant - designed to sit at your natural waist with a generously stretchy but polished band. Most women size down in the All Day Pant.

The All-Day Tank - True to size for a more flowy and relaxed fit. Size down for a more tailored and form fitting look.


The All-Day Dress - We’ve made some minor fit adjustments to make it fit that much better. Most women stay true to size.

 

The All-Day Short - These should fit around the waist and roomy around the legs. Most women stay true to size.

 

The All-Day Midi - If you own the All-Day Tank or All-Day Dress, we recommend the same size. Most women stay true to size.

 

The Prima Jogger - If you own the All-Day Shorts, we recommend getting the same size. Most women stay true to size.

 

02 — Care

How do I care for my All-Day pieces?

Couldn't be more simple! Wash cold, inside out. They can go in the dryer on low heat or be hung to dry.

03 — Quality

But...how will they hold up?

Take it from the women who own All-Day pieces and love them.

97%   of women who own All-Day pieces still own them.

65%   of women who own All-Day pieces wear them more than once a week.

All-Day, all over

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